{"id":64,"date":"2017-06-13T02:46:02","date_gmt":"2017-06-12T18:46:02","guid":{"rendered":"http:\/\/isabellasignature.com\/?page_id=64"},"modified":"2025-01-27T17:35:51","modified_gmt":"2025-01-27T09:35:51","slug":"about-us-2","status":"publish","type":"page","link":"https:\/\/ethereal.com.my\/?page_id=64","title":{"rendered":"About Us"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_1816465335\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2425\" height=\"2425\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Elemental-Care-.jpg\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-1479910585\">\n\n\n\t<div id=\"col-1082115887\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1122916347\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1122916347 {\n  padding-top: 0px;\n}\n@media (min-width:850px) {\n  #gap-1122916347 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1083750569\" class=\"col medium-12 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1579562929\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1579562929 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2657104983\" class=\"text\">\n\t\t\n\n<h1>About Us<\/h1>\n\t\t\n<style>\n#text-2657104983 {\n  font-size: 2.5rem;\n}\n@media (min-width:550px) {\n  #text-2657104983 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1083750569 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n@media (min-width:550px) {\n  #col-1083750569 > .col-inner {\n    padding: 0px 0px 0px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1816465335 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 300px;\n}\n#section_1816465335 .section-bg img {\n  object-position: 63% 0%;\n}\n@media (min-width:550px) {\n  #section_1816465335 {\n    min-height: 450px;\n  }\n}\n@media (min-width:850px) {\n  #section_1816465335 {\n    min-height: 500px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-258573955\">\n\n\n\t<div id=\"col-418023910\" class=\"col medium-12 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1605213254\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/Minimalist-Simple-Beauty-Photo-Collage-Instagram-Post-819x1024.png\" class=\"bg attachment-large size-large\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>               <div id=\"text-box-1124610518\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                     <div data-animate=\"fadeIn\">           <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n       <\/div>                     \n<style>\n#text-box-1124610518 {\n  width: 60%;\n}\n#text-box-1124610518 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1124610518 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n         <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1605213254 {\n  padding-top: 300px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1605213254 .banner-bg img {\n  object-position: 50% 56%;\n}\n@media (min-width:550px) {\n  #banner-1605213254 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1605213254 {\n    padding-top: 650px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-418023910 > .col-inner {\n  margin: -100px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-418023910 > .col-inner {\n    margin: -150px 0px 0px 0px;\n  }\n}\n@media (min-width:850px) {\n  #col-418023910 > .col-inner {\n    margin: -400px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1435303571\" class=\"col medium-11 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-267945689\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-267945689 {\n  padding-top: 90px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>e&#8217;THEREAL was founded in 2008 by sisters Jaclyn and Zoe, driven by their passion for natural skincare. Our brand is dedicated to crafting products with the finest natural ingredients, free from additives and harmful chemicals, to promote true beauty and well-being.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1435303571 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n@media (min-width:550px) {\n  #col-1435303571 > .col-inner {\n    padding: 0px 0px 0px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section\" id=\"section_354889556\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-101228042\">\n\n\n\t<div id=\"col-1011368730\" class=\"col medium-11 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-844179289\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/Minimalist-Simple-Beauty-Photo-Collage-Instagram-Post-4-819x1024.png\" class=\"bg attachment-large size-large\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1620770669\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1620770669 {\n  width: 60%;\n}\n#text-box-1620770669 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1620770669 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-844179289 {\n  padding-top: 300px;\n  background-color: rgb(249, 245, 229);\n}\n#banner-844179289 .banner-bg img {\n  object-position: 44% 75%;\n}\n@media (min-width:550px) {\n  #banner-844179289 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-right\" style=\"max-width:1200px\" id=\"row-532672119\">\n\n\n\t<div id=\"col-1610287987\" class=\"col medium-8 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(250, 250, 250);\" >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-4291810736\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: center;\"><span style=\"font-size: 115%;\"><strong>Our vision<\/strong><\/span><\/h2>\n\t\t\n<style>\n#text-4291810736 {\n  font-size: 1.5rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1962269409\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1962269409 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><span style=\"font-size: 115%;\">To be the leading brand in natural skincare, embodying purity, elegance, and natural beauty through the highest quality products.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1610287987 > .col-inner {\n  padding: 10% 10% 10% 10%;\n  margin: -42px -42px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-1610287987 > .col-inner {\n    margin: -317px -42px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_354889556 {\n  padding-top: 40px;\n  padding-bottom: 40px;\n}\n@media (min-width:550px) {\n  #section_354889556 {\n    padding-top: 80px;\n    padding-bottom: 80px;\n  }\n}\n@media (min-width:850px) {\n  #section_354889556 {\n    padding-top: 100px;\n    padding-bottom: 100px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-917099309\">\n\n\n\t<div id=\"col-12919315\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-581416348\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-581416348 {\n  padding-top: 150px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 style=\"text-align: center;\"><span style=\"font-size: 110%;\"><strong>Our Mission<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Purity:<\/strong> Create skincare products using only the finest natural ingredients, free from additives and harmful chemicals.<\/li>\n<li><strong>Quality:<\/strong> Maintain the highest standards of purity and effectiveness in all our products.<\/li>\n<li><strong>Natural Beauty:<\/strong> Harness the power of nature to provide gentle, effective, and luxurious skincare solutions.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-547813437\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1790499504\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1020\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-large.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-large.jpg 1024w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-medium.jpg 300w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-small.jpg 150w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-768x768.jpg 768w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-1536x1536.jpg 1536w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-2048x2048.jpg 2048w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-510x510.jpg 510w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2024\/05\/Mini-Trial-Kit-100x100.jpg 100w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1790499504 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section\" id=\"section_117460072\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-1658419002\">\n\n\n\t<div id=\"col-1394770629\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1360618754\" class=\"text\">\n\t\t\n\n<h6>Dear all\u00a0<\/h6>\n\t\t\n<style>\n#text-1360618754 {\n  font-size: 1.1rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3014005048\" class=\"text\">\n\t\t\n\n<h1>What to expect<\/h1>\n\t\t\n<style>\n#text-3014005048 {\n  font-size: 1.75rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-large row-solid\" style=\"max-width:1200px\" id=\"row-666193688\">\n\n\n\t<div id=\"col-778439198\" class=\"col medium-10 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 69px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png 120w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line-100x100.png 100w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<p><strong>Premium Natural Ingredients<\/strong>: Customers can expect products made from the finest, carefully selected natural ingredients, free from harmful chemicals or additives.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-808647403\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-808647403 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 69px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png 120w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line-100x100.png 100w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<p><strong>Safe and Gentle Formulations<\/strong>: e&#8217;THEREAL focuses on creating skincare that is gentle yet effective, making it suitable for a wide range of skin types, including sensitive skin.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-2115887325\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2115887325 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 69px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png 120w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line-100x100.png 100w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<p><strong>Transparency and Trust<\/strong>: e\u2019THEREAL is committed to transparency, ensuring customers know exactly what goes into their products, building trust and confidence in their skincare choices.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-1382988673\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1382988673 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-778439198 > .col-inner {\n  padding: 0px 0 0px 0px;\n}\n@media (min-width:850px) {\n  #col-778439198 > .col-inner {\n    padding: 0px 40px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-608450692\" class=\"col medium-10 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 69px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png 120w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line-100x100.png 100w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<p><strong>High-Quality Standards<\/strong>: Every product is crafted to meet the highest standards of purity and effectiveness, delivering visible results without compromising on safety.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-1475434811\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1475434811 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 69px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png 120w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line-100x100.png 100w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<p><strong>Luxurious Experience<\/strong>: Customers can enjoy skincare that feels indulgent and elegant while being rooted in the simplicity and power of nature.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-1091476618\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1091476618 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 69px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line.png 120w, https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/check-line-100x100.png 100w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<p><strong>Ethical and Responsible Practices<\/strong>: With a focus on natural beauty and well-being, customers can expect a brand that values sustainability, purity, and ethical practices.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-608450692 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n@media (min-width:850px) {\n  #col-608450692 > .col-inner {\n    padding: 0px 0px 0px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-1550815515\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1550815515 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_117460072 {\n  padding-top: 80px;\n  padding-bottom: 80px;\n  background-color: rgb(242, 238, 241);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_741964958\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-449557577\">\n\n\n\t<div id=\"col-1988814988\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1512076361\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"510\" src=\"https:\/\/ethereal.com.my\/wp-content\/uploads\/2025\/01\/Minimalist-How-to-Build-Skin-Care-Routine-Promotion-Banner-1024x512.png\" class=\"bg attachment-large size-large\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-76547719\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-76547719 {\n  width: 60%;\n}\n#text-box-76547719 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-76547719 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1512076361 {\n  padding-top: 200px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1512076361 .banner-bg img {\n  object-position: 4% 5%;\n}\n@media (min-width:550px) {\n  #banner-1512076361 {\n    padding-top: 350px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1512076361 {\n    padding-top: 400px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1988814988 > .col-inner {\n  margin: -120px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center\" style=\"max-width:1200px\" id=\"row-1937621092\">\n\n\n\t<div id=\"col-583629810\" class=\"col medium-10 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-2058020221\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2058020221 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1068305390\" class=\"text\">\n\t\t\n\n<h6>Our story<\/h6>\n\t\t\n<style>\n#text-1068305390 {\n  font-size: 1.1rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3030012894\" class=\"text\">\n\t\t\n\n<h2>Discover e\u2019THEREAL \u2013 Beauty by Nature<\/h2>\n\t\t\n<style>\n#text-3030012894 {\n  font-size: 1.75rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1716844227\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1716844227 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2202920143\" class=\"text\">\n\t\t\n\n<p>e\u2019THEREAL was established in 2008 through a fortuitous series of events and the shared vision of two sisters, Jaclyn and Zoe. From a young age, Jaclyn was deeply passionate about beauty, particularly natural skincare. Her dedication led her to explore and understand the benefits of natural ingredients, eventually establishing her own beauty salon. During this journey, she realized the need for a brand that truly embodies the purity and effectiveness of natural products. Seizing the moment, Jaclyn approached Zoe with the idea of creating something extraordinary together. Their combined passion and commitment gave birth to e\u2019THEREAL.<\/p>\n<p>The name \u201d e\u2019THEREAL \u201d perfectly captures our brand\u2019s philosophy \u2013 a commitment to purity, elegance, and natural beauty. Our products are crafted with the utmost care, using only the finest natural ingredients. We pride ourselves on being free from additives and harmful chemicals. This commitment stems from our belief that natural is not just better but essential for true beauty and well-being.<\/p>\n<p>At e\u2019THEREAL, we believe that nature provides everything we need for optimal skincare. Our formulations harness the power of natural ingredients, offering products that are gentle, effective, and luxurious. We are dedicated to transparency and quality, ensuring that every product we offer meets the highest standards of purity and effectiveness.<\/p>\n<p>Our journey is driven by a simple yet profound belief: the best skincare solutions are found in nature. We invite you to experience the e\u2019THEREAL difference, where natural beauty meets uncompromising quality. Join us in celebrating the essence of purity and the transformative power of nature.<\/p>\n\t\t\n<style>\n#text-2202920143 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_741964958 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3721,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-64","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ethereal.com.my\/index.php?rest_route=\/wp\/v2\/pages\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethereal.com.my\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ethereal.com.my\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ethereal.com.my\/index.php?rest_route=\/wp\/v2\/users\/3721"}],"replies":[{"embeddable":true,"href":"https:\/\/ethereal.com.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64"}],"version-history":[{"count":24,"href":"https:\/\/ethereal.com.my\/index.php?rest_route=\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":29904,"href":"https:\/\/ethereal.com.my\/index.php?rest_route=\/wp\/v2\/pages\/64\/revisions\/29904"}],"wp:attachment":[{"href":"https:\/\/ethereal.com.my\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}