About Us

e’THEREAL was founded in 2008 by sisters Jaclyn and Zoe, driven by their passion for natural skincare. Our brand is dedicated to crafting products with the finest natural ingredients, free from additives and harmful chemicals, to promote true beauty and well-being.

Our Story

Our vision

To be the leading brand in natural skincare, embodying purity, elegance, and natural beauty through the highest quality products.

Our Mission

  • Purity: Create skincare products using only the finest natural ingredients, free from additives and harmful chemicals.
  • Quality: Maintain the highest standards of purity and effectiveness in all our products.
  • Transparency: Ensure transparency in our formulations and production processes.
  • Natural Beauty: Harness the power of nature to provide gentle, effective, and luxurious skincare solutions.